The nail business is all the rage in the world today. With flexible working hours, room for creativity, and being your boss, starting your nail art business and marketing your services online may be your best bet at starting your entrepreneurial journey, and here are six tips to help you get started.
Define your niche
When starting your nail business online, you’ll need to define what type of services you’ll be offering and to whom. The nail art business is a vast industry with many services available to deliver. Focus on understanding your clientele by asking yourself some essential questions like
• How much do you plan on charging?
• What will be your specialization?
• Will you offer acrylic art, gel nails, and art, or 3D art?
Understanding and defining your niche will enable you to position yourself more capably online and dedicate your efforts and resources accordingly. Having a clearly defined demographic sector in mind will better prepare you before marketing your business online and can help you save a lot of time and money.
Set up an online presence
Before you go big, create a unique brand identity for your business that aligns with your target audience. You cannot have a preppy, youthful vibe to a nail business that focuses on clients with a more sophisticated preference. It’s best to align your brand image with your clientele and create a memorable logo.
Once you know and are content with your determined brand voice, creating a solid, professional, and attractive online presence is time. Aim to create a professional and functional website that represents your brand image.
Additionally, make your website as functional as possible. Add booking and payment options to your website to provide convenience to your customers. No one likes making bookings via phone call nowadays, so go the extra mile. You could use apps like Calendly for appointment scheduling and offer payment modes like PayPal.
Use social media for marketing
Don’t think having a website would suffice when running a business that operates primarily online—that’s not practical and doesn’t work in today’s market. Social media is your best friend when starting your nail business’s online marketing campaign—it’s free and has a massive reach!
You’ll need to choose the platform that resonates well with your business, and Instagram may be your best bet. Instagram offers connectivity and reach, and is a great platform to share pictures and videos, and every business needs to have an Instagram in today’s world.
Besides sharing your portfolios, you could also share DIYs and “how-to” videos or tutorials to keep spicing up your Instagram feed. Make reels focusing on nail transformations since people love before-and-after reels—aim for reels since they perform better on Instagram.
Use digital flyers
The more details you can cram into your digital business profile, the better for your business. One way to do this is to design digital flyers that offer details about your services in great detail. Digital flyers can either be uploaded to your website and your Instagram feed or available to download on all of your digital points of access for customers to go through.
The design element will be a concern since you’re offering creative services, and your content must be innovative and appealing. Boring flyers just won’t do, so you’ll have to work on the design element. You could use readily available nail salon flyer templates to help you remember to customize them to align with your brand image.
Leverage client reviews
If you don’t have a professional portfolio readily available, work on building one. Work with your friends and family, do transformations on the people you know, and make and upload that content to your digital profiles. Doing so will enable you to gather real-life proof of your skillset, and you’ll have access to reviews and testimonials.
Additionally, ask your clients to leave Google reviews or reviews on your website to help you build credibility. You can also offer discounts to customers who provide video testimonials about your work or refer you to other customers. Satisfied customers would be more than willing to provide you with positive reviews and always work on improving your services for customers who may still need to be happy.
Collaborate with influencers
Influencers are all the rage in today’s digital world, and people value their reviews. If you wish to build trust and have access to a broader audience, collaborating with influencers may just be the strategy for you.
Beauty bloggers and lifestyle influencers can help you attract an influx of clients, and targeting them properly is vital. Start by finding influencers and beauty bloggers who align with your business model and can fit into your marketing budget (influencer marketing can cost an arm and a leg).
You can offer them free services in return for marketing your business online, collaborate with them, provide them with discount codes for their customers to use, and offer them a little cut of each customer they can garner for you.
Starting your nail business online can be an exhilarating experience, but you’ll need to understand your clientele in great detail to succeed. Create a brand image that resonates with your target audience, and let your creativity and service quality do the remaining work. Have fun!
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